Campaign Optimisation score Campaign type Impr. CTR Cost Bid strategy type Clicks Conv. rate Conversions
BA - PCU | MCA | GENERIC | MH 53.3% Search 82,487 3.02% ₹19,206.79 Maximise conversions 2,491 2.06% 51.22
BA-MBA | GENERAL | MH 64.6% Search 78,653 1.16% ₹18,449.53 Maximise conversions 911 3.07% 28.00
BA-PCU | BCA Generic | BH UP 84.1% Search 913 17.52% ₹18,541.00 Maximise conversions 160 6.25% 10.00
BA-PCU | BCA Generic | MH | Zone A 72.2% Search 5,907 8.46% ₹17,877.22 Maximise conversions 500 14.20% 71.00
BA-MBA | GENERAL | RJ 72.2% Search 23,524 6.58% ₹17,363.39 Maximise conversions 1,547 0.78% 12.00
BA-BDES-SEARCH-MH 62.1% Search 6,592 5.46% ₹17,180.89 Maximise conversions 360 7.77% 27.98
BA - PCU | BPharma | MH 55.3% Search 27,704 1.92% ₹17,107.42 Maximise conversions 533 4.88% 26.00
BA-PCU | BBA | Generic | MH 73.4% Search 2,266 8.16% ₹14,051.39 Maximise conversions 185 7.03% 13.00
BA-BDES-SEARCH-Pune 93.8% Search 89,429 3.80% ₹13,275.67 Maximise conversions 3,396 1.33% 45.00
BA - PCU | SEARCH | BRAND 72.4% Search 3,158 9.06% ₹11,818.92 Maximise conversions 286 11.89% 34.00
BA-Bdes-Search-Zone C 83.2% Search 5,247 4.21% ₹10,509.31 Maximise conversions 221 13.57% 30.00